The Montgomery Ward Company was a national retail chain store that dominated the mail-order market during the 20th century. The records contain public relations materials related to the Bicentennial, including corporate policy documents for the company’s official participation in Bicentennial activities, planning guides for the nationwide 21-Day Flag Salute program from Flag Day through Independence Day 1976, press releases and photos from Flag Day ceremonies, educational materials about flag etiquette and display, handwritten essays about the flag’s meaning to Americans, and documentation of company-sponsored community celebrations.