Spider-Man wedding promotion on Good Morning America, June 4, 1987

This segment promotes the upcoming televised wedding of Spider-Man and Mary Jane Watson at Shea Stadium. Stan Lee explains the multimedia event occurring simultaneously in three formats: the live ceremony, newspaper comic strip, and comic book. Lee explains Marvel's approach to satisfying fans across different media while costumed performers discuss their characters' relationship and wedding plans. The mock ceremony, officiated by Lee, took place at home plate before 45,000 fans and a Mets-Pirates baseball game on June 5, 1987. Segment runs 3 minutes, 44 seconds.