"Move Over Cowboys, It's 'Action Figures'" Licensing International Englishtown N.J., dated July 1985
The times have changed, new superheroes have taken over the American youth. Action figures of everyone's favorite superheroes were the new favorite toys. Not only where the heroes being sold, the villians also have a market. Kids play with the villians out of neccesity to thier own stories with the superheroes. Marvel has a grab on the market, and the end to this market does not seem to have an end.