Marvel Comics licensing and merchandising articles from trade publications, 1985

This collection of trade publication clippings from 1985 documents the expansion of Marvel Comics into licensing and merchandising. The articles cover various licensing agreements for Marvel characters including Secret Wars products, home video releases through Prism Entertainment, competition with DC Comics in the home video market, and promotional partnerships with companies like Dorman's cheese and General Mills cereals. The materials illustrate how Marvel was diversifying beyond comic books into toys, games, food products, clothing, and other consumer goods, demonstrating the growing commercial value of superhero properties in the mid-1980s.